Unit 4 DB: Marketing and Sales

Discuss the following with your classmates:

• Can you have marketing without the goal of a sale?
• Can you have a sale without the use of marketing?
• Can these areas exist without one another?
• Finally, where or how would you spend your marketing budget? Would you focus on attracting new customers, or retaining current customers? What various factors would play a role in your decision-making for choosing either approach? Explain.

Give the reasons for your answer and use observations from the readings and resources to defend your argument. Use as many real-life examples as possible