ISU Elk Club Display Campaign Targeting & Potential Measurement Criteria Discussion

Classwork 5

Looking at our first set of channels (organic search, paid search, and programmatic display), consider the Elk’s Club again.

1: What type of display campaign should they use? Why?

2: List three targeting criteria they should consider using. Justify your picks.

3: Provide three potential measurement criteria they should consider using. Justify your picks.

the Elks is a Logde in Pocatello Idaho.

https://pocatelloelks.org/

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